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Today’s marketers face many challenges. Disperse marketing channels, siloed data, loud noise, and limited budgets are just a few. Yet, the pressure is on for traffic and lead generation. How are you effectively executing your marketing campaigns?
Personalized marketing is a true one-to-one marketing practice, by which companies leverage data analysis and digital technology, to deliver individualized messages and product offerings to current or prospective customers. It is key to successful marketing campaigns.
Here’s how personalization can help you overcome some of the hurdles.
- Siloed data: There are solutions out there that help businesses consolidate data into, and from, any channel—to bring it all under one roof to deliver real-time insights. This helps you improve your campaigns and allows you to get personal.
- Breaking through the noise: Think about a recent email offer that stood out to you. Why did it catch your attention? Did they call you by name or recommend something that relates to a recent purchase? According to Marketing Land, personalized emails deliver six times higher transaction rates. That’s huge.