America First Credit Union

Transforming how a business does business by implementing the full Adobe stack in order to provide the right message at the right time to drive more revenue.

I have been very pleased with the professionalism and competency that the Sirius/FiveOut team has demonstrated throughout the project. They have been a catalyst for change in our organization’s digital transformation. I am proud to include the talented people at Sirius as a valued part of our team.

Doug Bailey
Director of Digitial Marketing

The background

America First Credit Union (AFCU) is the 5th largest credit union in the United States in terms of total membership and the 11th largest credit union in assets in the U.S., with 128 branch locations, more than 1,192,8000 members, and has over USD 15.9 billion in assets as of January 2021. 

 AFCU wanted to create a Digital Experience Transformation program that would modernize the way AFCU does digital business and how they relate to customers today. The program created a superior customer experience that can be tailored based on the digital relationship they have with their customers. That customer experience includes all touchpoints – including marketing campaigns (emails, text), social media, AFCU websites, and even physical branch experience. 

The solution

In order to successfully implement a data-driven strategy, FiveOut’s digital team took an analytical approach and started by bringing Marketing and IT together. The team began by reevaluating existing KPIs while also redefining the taxonomy that would help shape the future of the analytics solutions design. These changes would create the environment to make data-driven decisions possible within the company.

With this Analytics-first approach, we ensured the basic building blocks were in place for online data as we started on a journey incorporating Adobe Experience Manager (for the website), Campaign, Data Workbench (Analytics Ultimate), Adobe Target, and social.

The tech

  • Adobe Experience Manager
  • AEM Assets
  • Adobe Campaign
  • Adobe Analytics with Data Workbench
  • Adobe Target

89MM

Dollars of revenue a year

99.9%

Dollars of revenue a year

89MM

Dollars of revenue a year

99.9%

Dollars of revenue a year

The outcome

FiveOut actively involves our best and brightest in your business. In fact, our creative team is integral to every project and all types of projects, from start to finish. From branding strategy to through production and delivery, your work receives our full creative attention. Our team has produced award winning, websites, television commercials, digital & traditional advertisements, collateral, sales enablement & identity pieces and much more.

FiveOut actively involves our best and brightest in your business. In fact, our creative team is integral to every project and all types of projects, from start to finish. From branding strategy to through production and delivery, your work receives our full creative attention.

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