The e-commerce global market has seen exponential growth and is on track for a larger market share. According to eMarketer, global e-commerce sales are expected to reach 6.3 trillion dollars in 2023 and cover 20.8% of all retail sales. It is not only essential to have a strong and well-developed online presence, but with the growing market, your e-commerce solution must scale with you.
While all that growth sounds positive, there is a catch. The vast capital in the e-commerce world drives a veritable fountain of many e-commerce solutions, and that can be very overwhelming for businesses of any size. This article will go over some reasons why Salesforce Commerce Cloud stands out and why it may be exactly what your business needs.
Scalability and Flexibility
Commerce Cloud takes the guess work out of scaling. As a large market stakeholder, Salesforce has the resources needed to support a large spike such as a holiday rush. With Salesforce’s 99.99% uptime, you never have to worry about the site going down during critical times or frustrating consumers resulting in revenue loss. Additionally, with the Salesforce starter store, SFRA, you can have different languages and currencies for the same site expanding your e-commerce reach- right out of the box.
To have true scalability, a solution must be able to adapt and connect with other solutions that address business needs. Commerce Cloud is only one part of the whole Salesforce ecosystem, along with other core clouds like Sales Cloud, Service Cloud, and Marketing Cloud. With their landscape of products, Salesforce can offer companies a 360 view of their business within one platform. For example, using Marketing Cloud data to make tailored ads for your e-commerce site. Adding more services provided by Salesforce will help streamline your business and help you focus on making a better site for your customers and ultimately, your end-user. With SFCC, you have the Gartner Magic Quadrant Leader in Commerce as it’s the premier truly headless platform, scalable and well positioned.
Salesforce’s Einstein AI for Commerce
Einstein is Salesforce’s AI that can increase revenue, productivity, and customer engagement. “[Salesforce’s] customers see 26% higher AOV [Average Order Volume] with shoppers who click on Einstein-powered product recommendations.” Einstein uses data collected from all participating Commerce Cloud Businesses to generate optimized recommendations per customer. Einstein can also automate tasks, increase search result relevance, and its APIs make it easy to reach customers. These features enhance the customer-centric experience and increase both loyalty and size of order by providing the seamless experience that consumers expect.
Besides the broad range of products and services that Salesforce offers, they also have a diverse partner ecosystem. Partners can add custom code cartridges to Salesforces Link Partner program. These cartridges give third-party functionality without needing to create local assets. The partner ecosystem also allows other businesses to connect and share their best practices.
Salesforce Commerce Cloud offers a plethora of feature-rich options to create custom e-commerce solutions. Statistics that Salesforce published in November 2022 show that in an average 24 hours, the platform powers 548 million commerce page views, 34.14 million customer service conversations and 2.25 commerce orders. That’s the kind of reach that scales your ecommerce business and grows revenue without burdening your organization with heavy asks. In other words, with Salesforce Commerce Cloud, you can take the load off developers and focus on creating better solutions.
If you are new to Salesforce, adding on to an existing implementation, or need additional information, we can help provide expert insight and recommendations to meet your goals.
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